How Should Catering Company Works
Catering Company: If you have ever went to a gallery opening, bridal shower, rehearsal dinner, book signing or even a bar mitzvah, you have likely had a catering experience. Once you attend an elegantly assigned wedding reception or a plated fund raiser with food as tasty, if not more tasteful than the local dining hotspots, you nearly definitely have a catering team to give thanks.
Catering appears pretty simple and straightforward: You prepare some food and serve it, right? That is the primary thought, but there’s a lot to it, a whole lot more.
In this article, we will take you behind the scenes to determine what catering is all about. From the first customer caterer meeting to the big event, catering involves many preparations and planning, creativity, teamwork and some pretty cool equipment.
First, let’s consider what defines catering today
Food is unquestionably the star in the catering world, but it is just one part of the formula. Chef Joel Dondis of Joel, a full service catering and event planning company cited in New Orleans, Louisiana, agrees. Like a lot of catering companies nowadays, Joel includes full-event-planning. As catering companies have moved toward the full-service, event planning pattern, the focus has morphed. It is not that food is no longer a central point, but instead that it’s part of a larger mission. Dondis suggested that catering is all about satisfying all the senses: hearing, sight, touch, taste and smell.
With the proper atmosphere, you are able to appeal to all of these senses in a sense that makes an event memorable and special. Of course, attractively prepared food could attract to your sense of smell taste, and sight, possibly even touch, but it should not outshine the rest of the event. Caterers today typically wish all piece of the puzzle, from the decor to the glassware, to have that same sort of impact.
How Catering Works
From lighting to linens, tables to tunes and flatware to flowers, everything should complement the food to make an integrated total experience. According to Dondis, continuity is the key. You wish every aspect to be in synchronized with one another. For example:
Does the venue match the climate, occasion and group size? No matter how beautiful the surrounding gardens, you likely would not prefer to have formally attired invitees dining outside in 98 degree weather.
Does the menu match the occasion and tastes of the group? Tappas stations would be an inspired idea, for a retirement celebration, where the retiree is becoming ready to start a 6 month sabbatical in Spain with her spouse.
Does the decor fit the event and venue? White linen, china and crystal stemware may not be the most suited table setting for a casual, pool side barbecue reception. Festive prints, such as white and blue checked tablecloths and matching napkins with plain glass plates and mason jars may be a best match.